In addition, in the aspect of jersey chest advertising, Lazio jerseys were streaking in the first season of 2526, and it was not until October that Italian insurance company INA sponsored Lazio for 3.1 million euros a year for two years.
Before the expiration of INA’s contract 272 years ago, Lazio never found a suitable sponsor for chest advertising and had to run naked. The reason why Lotito didn’t find a suitable sponsor for chest advertising was that he asked for a minimum of 6 million euros a year.
He thinks that Rome is in such a state of poverty that it can get 6 million euros in sponsorship from Italian Wind Letter Company every year. Why can Lazio accept 4 to 5 million sponsorship contracts?
Companies interested in Lazio’s chest ads can’t meet his requirements, but big companies can meet his requirements, and some look down on Lazio-at that time, who knows that Lazio can win the league championship and the Champions League this season …
Those enterprises are regretful now, but they are not hungry, and they are already crowded to Lotito’s office to sign the chest advertisement for the new season.
But this time, they won’t get this position for 6 million euros. Lotito will naturally raise the price with the team’s excellent performance!
For most of the 272 season, Lazio club jerseys were streaking and there was no advertisement on the chest.
In this issue, Lotito found the European construction giant Edileurop and signed a short-term sponsorship contract for just four games …
The chest advertisement has 6.2 million euros in the first two years, and the third season is almost equal to four games. How much can the sponsorship contract have? Almost negligible
What jerseys are sold for, so the income of Lazio club is even less?
Because Lazio club has a bloodsucker.
That is, the "non-indoctrination faction", an extreme fan organization, signed a jersey consignment agreement with Puma two years ago when the Lazio club was in a turbulent market and the government was in a state of chaos. All the proceeds of jersey sales did not belong to Lazio club, but belonged to the "non-indoctrination faction" organization.
I’m afraid this is one of the reasons why Lotito and the incorrigible faction became enemies-those who robbed him of money are enemies!
……
With these little heads, it’s the big head’s turn.
The Italian football club’s big income is video broadcasting.
As I said before, the stadium belongs to the municipal government, and the income on the match day is very small, so the broadcast has become an important source of income for club students.
In the Premier League, TV broadcasting accounts for 20% of the club’s total income, while in Serie A, this figure is as high as 55%!
This shows that Serie A clubs depend on broadcasting revenue.
But it happened that Italy regarded the broadcast income distribution scheme as very … inhuman.
Compared with the Premier League, it is packaged and sold as a whole, which is different from the broadcast. In Serie A, each club goes to the broadcaster to sign the contract.
In this way, those who have a large number of fans, good grades and brilliant history will naturally get a big piece of cake. They often regard the broadcast income as six or seven times that of the visiting team.
Lazio is not one of the top three in the North, and its performance has fluctuated before the signing of the broadcast contract. Lazio has earned 34 million euros in each of the past three seasons.
Although the new broadcast sale agreement was reached at the end of last year, the sale was turned into a package sale, but the new policy will not be implemented until 29 years.
Prior to this, Lazio was still able to squeeze a contract with 31 million euros a year.
The good news is that Lazio will get more income as their performance rises in the revenue distribution of rear-view broadcasting.
However, due to the overall downturn in Serie A, the money is still comparable to that of Premier League and La Liga teams.
……
For Lazio, the real income is actually the transfer income from the sale of players.
Because they have a winning streak.
Buying low and selling high always wins Lazio. This simple business principle is fully displayed.
I just took over Lazio for 25 years, and my constant victory is mainly a big purge. Many players are rebuilt after being sold.
Plus Lazio’s poor performance, these players didn’t sell any money at that time.
Cleaning up those players at that time brought Lazio 10 million euros in transfer income.
However, it cost 16.4 million euros to transfer to Lazio and actually earned 1.6 million euros.
At the end of the 2526 season, the main task of Lazio’s transfer was to clean up the high-paid players left over from the past, and these players could not sell at a low price because of their high salary.
However, Inpandev and Oddo Lazio still received 3.3 million euros in the transfer market.
Lazio spent 13.45 million on players.
The final profit was 16.5 million euros.
Compared with the first year, it has turned ten times, which shows that Changsheng has the ability to make money in the transfer market.
In the summer of 27 years, Lazio moved very little and sold two people to Juventus. Although there were fewer people, the efficiency increased. Because of the excellent performance of COM, Lazio players can also sell at the starting price.
Melo and Lichsteiner brought Lazio 30 million euros in transfer income.
In terms of buying players, it is even more stingy. One Belletti is 3.5 million euros, and the other chiellini is Melo’s transfer. It didn’t cost a penny.
Lazio’s net income in the transfer market this year was 34.5 million euros!
It has doubled compared with last year.
And this year’s two-year winning streak is even more ambitious, and he wants to solve the debt in this summer!
……
Due to Lazio’s good performance, the bonus has also become one of the main sources of income for the club.
Two league champions, two million euros.